PostKit Guides
Practical guides for short-form creators: hooks, captions, retention, viral formats, posting everywhere at once, and making money from your content.
The first two seconds decide whether anyone watches your video. Here's what a strong hook does, eight hook formulas with examples, and the common mistakes that make people scroll past.
What the shape of your audience retention graph is telling you, from the early cliff to the mid-video dip to the rewatch bump, and exactly what to change in your next video for each one.
What makes a thumbnail get clicked, how to design one that stands out at phone size, how it should work with your title, and how to read and improve your click-through rate on YouTube, Reels and TikTok.
Proven Reels, TikTok and Shorts formats, from listicles and myth-busting to before/after and POV, with the structure of each, why it works, and how to make it your own.
The main ways creators earn on Instagram, from brand deals and affiliate links to your own products, paid calls and Instagram's built-in tools, with what each needs and how to get started.
Why captions matter on Reels, TikTok and Shorts, how to style word-by-word captions that are easy to read, where to place them, and how to make them quickly, including in Final Cut Pro.
How to spot trending audio early on Instagram and TikTok, how to use it without it feeling forced, which accounts can use which music, and when original audio is the better choice.
A practical workflow for publishing one short-form video to Instagram Reels, TikTok and YouTube Shorts in a single step, with captions and titles tuned for each platform.
How to write a script for short talking-head videos, set up a teleprompter next to your camera, and read it naturally, with a voice-following teleprompter that keeps pace with you.
Pick a digital product your audience will pay for, price it, and sell it straight from your link in bio with built-in checkout and automatic delivery, without giving a platform a cut.